Friday, September 18, 2026
8:30 AM – 11:30 AM EDT
Building the AI-Powered Go-To-Market Engine
About this event
MTLC runs a three hour morning session downtown on rebuilding go-to-market as a connected revenue engine rather than a linear funnel, covering AI-powered workflows across marketing, sales, customer success and operations, plus how buyer behaviour is changing underneath all of it.
The Mass Technology Leadership Council's premise here is that the linear go-to-market model is giving way to connected revenue engines that span the whole customer lifecycle, and that AI is what makes the difference operationally.
What is covered
- Scaling pipeline generation
- Shifting from demand generation to revenue orchestration
- How buyer behaviour is changing in complex markets
- Practical AI-powered workflows across marketing, sales, customer success and operations
- Leadership strategy for modern growth teams
Practical notes
Three hours, 8:30am to 11:30am, at 99 High Street in the Financial District. The session is hosted on MTLC's own calendar and registration requires approval. Pricing is tiered between MTLC members and non-members, and dollar amounts are not published on the registration page, so confirm your rate when you apply. Named speakers had not been announced at the time of listing.
This is a business-side session, not a technical one. If you run revenue operations or growth at a Boston technology company, it is aimed squarely at you.
Organized by
New England technology trade association and community network, known as MTLC. It runs a year-round programme of conferences, peer roundtables and topical series events, with 2026 programming spanning AI, responsible technology, marketing transformation and workforce change.